How to Create a Pinterest Business Account

Pinterest isn't just a social network — it's a visual discovery engine. People come to Pinterest to search for ideas, plan purchases, and find inspiration. A Business Account gives you analytics, Rich Pins, and advertising tools to turn that intent into traffic for your brand.

Takes about 15 minutes

What you'll need before you start

  • An email address (one you check regularly)
  • Your business name
  • Your website URL
  • A logo or profile image (165×165 px minimum)
  • An idea for your first board (a topic related to your business)

10 steps to set up your Pinterest Business Account

1

Go to Pinterest Business signup

Open your browser and go to pinterest.com/business/create/. This is the direct signup URL for business accounts. Don't use the regular Pinterest signup page — the business version gives you analytics, advertising tools, and Rich Pins from the very start.

What you'll see: A signup form specifically for Pinterest Business. It looks different from the personal signup page and mentions "Build your business on Pinterest" at the top.
2

Enter your account details

Enter your email address, create a password (at least 6 characters), and enter your age. Use an email you check regularly — Pinterest will send you analytics summaries and important account notifications here.

Tip: Use your business email (e.g., [email protected]) rather than a personal one. This keeps your business accounts organized and looks more professional if you ever need to share access.
3

Fill in your business name

Type your business name exactly as you want it to appear on your profile. This is what people will see when they visit your Pinterest page or find your pins in search results. Use your actual brand name — not a keyword-stuffed version. For example, use "Pine & Oak Furniture" not "Best Cheap Furniture Store Buy Now."

4

Add your website URL

Enter your full website address, including https:// (for example, https://www.yourbusiness.com). You'll verify this website later in Step 10 to unlock additional features. If you don't have a website yet, you can skip this for now and add it later in your profile settings.

Why this matters: Once your website is verified, any pins that link to your site will show your profile picture and a follow button. This builds trust and drives more clicks.
5

Select your business type and description

Pinterest will ask you to pick the category that best describes your business. Choose from options like:

  • Brand — if you sell products or run an online store
  • Retailer — if you have a physical or online shop
  • Professional — if you offer services (consultant, designer, coach)
  • Publisher / Media — if you create content (blog, magazine, news)
  • Other — if none of the above fit

Then briefly describe what your business does. Keep it simple — something like "We design and sell handmade candles" or "Digital marketing agency specializing in small businesses."

6

Choose whether you want to run ads

Pinterest will ask if you're interested in running ads (Promoted Pins). This is completely optional. If you're not sure, select "I'm not sure yet" or skip this step entirely. You can always set up advertising later from your account settings. Most businesses start with organic content first and only run ads once they understand what content resonates with their audience.

Almost there!

Your Pinterest Business Account is almost ready! Here's something worth knowing: Pinterest is unique among social platforms — pins have the longest shelf life of any social content. A single pin can drive traffic to your website for months or even years after you publish it. SocialBotify generates keyword-rich pin descriptions that help your content get discovered in Pinterest search. Try it free for 7 days.

7

Upload your profile photo or logo

Click the profile photo area and upload your business logo or a professional headshot. The minimum size is 165 × 165 pixels, but aim for at least 600 × 600 px for a crisp result. Pinterest will crop the image into a circle, so make sure your logo or face is centered and nothing important gets cut off at the edges.

Best practice: Use the same profile image across all your social media accounts. This makes your brand instantly recognizable when people encounter you on different platforms.
8

Write your "About" section

Go to your profile and click Edit Profile. In the "About" field, describe what your business does and who it helps. This is important because Pinterest is a search engine — the keywords you use here help people find your profile.

Include keywords that your target audience might search for. You have up to 500 characters, so use them wisely.

Example: Instead of "We make stuff" try: "Handmade soy candles crafted in small batches. Home fragrance for cozy living rooms, bedrooms, and gifts. Shop seasonal scents and candle care tips."
9

Create your first Board

Boards are how you organize your pins by topic. Click the + button on your profile, then tap Create Board. Give it a clear, descriptive name related to your business.

Name examples by industry:

  • Contractor: "Kitchen Renovation Ideas"
  • Bakery: "Wedding Cake Inspiration"
  • Real estate: "Modern Home Staging Tips"
  • Fitness coach: "At-Home Workout Routines"
  • Marketing agency: "Social Media Tips for Small Business"

Add a board description with relevant keywords. This description helps Pinterest understand what your board is about and show it to the right people.

What you'll see: A pop-up where you name your board, set it as public or secret (keep it public), and optionally add collaborators. After creating it, click into the board to add a description.
10

Claim your website

This is the most important setup step for driving traffic. Go to Settings (click your profile icon, then the gear icon) and find Claim in the left sidebar. Enter your website URL and Pinterest will give you three verification options:

  • Add an HTML tag to your website's <head> section (easiest if you have access to your site's code)
  • Upload an HTML file to your web server's root directory
  • Add a DNS TXT record through your domain registrar (best if you don't want to touch your website code)

Pick whichever method is easiest for you, follow the instructions, then click Submit. Verification usually happens within a few hours but can take up to 24 hours.

What this unlocks: Once verified, you'll see analytics for all pins that link to your website (even ones other people create), your profile picture will appear on those pins, and you'll get access to Rich Pins.

Your Pinterest Business Account is ready!

Now let's optimize your profile to get the most out of Pinterest.

Optimize your Pinterest profile for maximum reach

A Pinterest Business Account is just the start. These optimization strategies will help your pins reach more people and drive consistent traffic.

Board organization strategy

Think of your boards as categories in a store — they should be clearly labeled and logically organized. Here's how to structure them:

  • Start with 5-10 focused boards that cover your main topics. You can add more later.
  • Put your most important board first. Drag and drop to reorder boards on your profile. The first row is what visitors see immediately.
  • Use keyword-rich board names. "Holiday Gift Ideas Under $50" ranks better than "My Favorites."
  • Write board descriptions with 2-3 sentences that include natural keywords. Pinterest indexes these for search.
  • Set a board cover image for each board. Choose a visually strong pin that represents the board's theme.

Enable Rich Pins

Rich Pins automatically sync information from your website to your pins. There are three types:

  • Article Pins — show the headline, author, and description from your blog posts
  • Product Pins — display real-time pricing, availability, and where to buy
  • Recipe Pins — include ingredients, cooking time, and serving size

How to enable Rich Pins:

  1. Add Open Graph meta tags (og:title, og:description, og:image) to your website. Most CMS platforms like WordPress already do this.
  2. Go to Pinterest's Rich Pin Validator (developers.pinterest.com/tools/url-debugger/)
  3. Paste a URL from your website and click Validate
  4. If everything looks correct, click Apply. Once approved, all pins from your website will automatically become Rich Pins.

Keyword optimization (Pinterest is a search engine)

Unlike Instagram or Twitter, Pinterest works more like Google than a social feed. People actively search for things on Pinterest. This means keywords matter — a lot. Here's where to include them:

  • Profile name — add a keyword after your brand name (e.g., "Pine & Oak | Modern Furniture Ideas")
  • About section — naturally weave in terms your audience searches for
  • Board names and descriptions — use specific, searchable phrases
  • Pin titles — descriptive titles that tell people exactly what they'll find
  • Pin descriptions — 2-3 sentences with relevant keywords (no hashtag stuffing)
Quick keyword research trick: Type a topic into Pinterest's search bar and look at the colored suggestion bubbles that appear. These show you exactly what people are searching for. Use those phrases in your pin descriptions.

Pin design tips

The visual quality of your pins directly impacts how many clicks and saves you get. Follow these guidelines:

  • Use a 2:3 aspect ratio — the ideal pin size is 1000 × 1500 pixels. This is the format Pinterest is optimized for.
  • Add text overlays — pins with readable text perform better because people can understand the content at a glance while scrolling.
  • Use high-quality images — blurry or pixelated pins get ignored. Bright, well-lit photos stand out.
  • Keep branding subtle — add your logo or URL in a small corner. Pinterest isn't the place for giant watermarks.
  • Design multiple pins per piece of content — create 3-5 different pin designs for each blog post, product, or page. Different visuals appeal to different people.

Plan seasonal content ahead

Pinterest users plan ahead — they search for holiday ideas in October, summer outfits in March, and back-to-school content in June. To catch these waves of search interest:

  • Post seasonal content 30-45 days early. If you're promoting Valentine's Day gifts, start pinning in early January.
  • Create evergreen boards that stay relevant year-round (tips, how-tos, inspiration).
  • Check Pinterest Trends (trends.pinterest.com) to see what's rising in your category.
  • Batch-create seasonal pins so you're not scrambling before each holiday or season.

Stay consistent without the daily grind

Pinterest rewards fresh content — the algorithm favors accounts that pin consistently rather than in bursts. Instead of manually creating and scheduling pins every day, SocialBotify generates keyword-optimized pin descriptions tailored to your boards and industry. Set it up once, review weekly, and let your Pinterest presence grow on autopilot. Start your free 7-day trial.

Frequently asked questions

Yes, a Pinterest Business account is completely free to create and use. You get access to analytics, Rich Pins, and the ads manager at no cost. You only pay if you choose to run Promoted Pins (advertising), but that's entirely optional. Most businesses use Pinterest organically for months or years before considering paid ads.
Yes, you can convert your existing personal account to a business account without losing any of your pins, boards, or followers. Go to your Pinterest settings, scroll to "Account Changes," and click "Convert to a business account." Alternatively, you can link a new business account to your personal account if you want to keep them separate — this lets you switch between the two from the same login.
Business accounts give you access to features that personal accounts don't have: Pinterest Analytics (see which pins get the most clicks and saves), Rich Pins (auto-sync product prices, article headlines, or recipe details from your website), Ads Manager (run Promoted Pins to reach more people), branded profile (display your website URL and business type), and the ability to claim your website (see analytics for any pins from your domain). If you're using Pinterest for any business purpose, you need a business account.
Start with 5 to 10 boards that cover your core topics. Each board should have a focused theme — think of them as categories, not catch-all folders. As your content grows, you can add more. There's no penalty for having many boards, but empty or unfocused boards can make your profile look unfinished. Quality and consistency matter more than quantity.
Not necessarily. While original images tend to perform best in the long run, you have several options for getting started: Repurpose existing content — turn blog posts, products, or photos you already have into pin-friendly graphics. Use free design tools like Canva, which has Pinterest templates built in. Curate relevant content from other creators by repinning (this is expected and encouraged on Pinterest). The most important thing is using the right dimensions (1000×1500 px, 2:3 ratio) and adding descriptive text overlays so people understand what your pin is about at a glance.

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