The Problem With "Just Post Something"
Without a strategy, social media becomes a time drain that generates likes but not leads.
100% Value, 0% Revenue
You share tips and insights endlessly but never mention what you sell. Your audience learns from you — then buys from someone else.
Random Topics, No Funnel
Monday is a motivational quote, Tuesday is a tip, Wednesday is whatever you think of at lunch. There's no journey from awareness to conversion.
Engagement Without Conversion
High likes, low sales. Your content entertains but doesn't build the trust and authority that turns followers into customers.
Strategy Fatigue
You know you need a content strategy. You've read the blog posts. But planning one manually for 10 platforms every week? Nobody has time for that.
The 70/20/10 Framework
Used by the world's top marketing teams, this research-backed framework balances three types of content to build trust and drive action.
70% Value Content
The foundation. Content that teaches, inspires, and engages — earning trust before you ever mention what you sell.
- • Educational tips & how-tos
- • Thought leadership & insights
- • Storytelling & behind-the-scenes
- • Engagement & conversation starters
- • Inspirational narratives
20% Authority Content
Build credibility. Show your track record and expertise so when you do ask for the sale, people already trust you.
- • Social proof & testimonials
- • Data-backed authority posts
- • Industry myth-busting
- • Case studies & outcomes
10% Conversion Content
The payoff. Because you've earned trust with the other 90%, these posts actually convert instead of feeling pushy.
- • Soft-sell using PAS framework
- • Value-first offers & CTAs
- • Lead magnets & free resources
- • Natural product mentions
9 Purpose-Driven Content Categories
Every post type maps to a specific goal in your marketing funnel. No filler content — each post earns its place.
Educational
Actionable tips, how-tos, and step-by-step guides that solve real problems your audience faces daily.
Thought Leadership
Industry insights and strong takes that position you as the go-to expert. No fence-sitting.
Storytelling
Human stories with narrative arcs. Relatable moments that create emotional connection with your brand.
Engagement
Conversation starters with genuine questions. Get your audience talking instead of just scrolling past.
Inspirational
Transformation narratives and milestone stories that motivate your audience and humanize your brand.
Social Proof
Testimonials, results, and outcomes with specific numbers. Let your work speak through your clients' success.
Authority
Contrarian takes and myth-busting backed by data. Challenge conventional wisdom to stand out.
Soft Sell
PAS framework (Problem-Agitate-Solution) posts that address pain points and naturally lead to your offering.
Value Offer
Direct CTAs that lead with value first. Because your audience trusts you, these posts drive real clicks.
How SocialBotify Builds Your Strategy
Three steps. Five minutes. A complete content strategy across all your platforms.
Tell Us About Your Business
Enter your website and the AI analyzes your brand voice, industry, products, and audience. Or paste your own description.
Customize Your Content Mix
Adjust weights for each of the 9 content categories. Want more thought leadership? Dial it up. Less promotional? Dial it down.
AI Generates Your Week
Each post is generated with purpose — the right category, the right psychological framework, adapted to each platform. You just approve.
Psychology-Backed Writing Frameworks
The AI doesn't just fill slots with words. Each content category uses a specific psychological framework proven to achieve its goal.
PAS Framework
Used for: Soft Sell posts
Problem → Agitate → Solution. Name the pain, make it feel urgent, then present your offering as the natural answer.
Narrative Arc
Used for: Storytelling posts
Setup → Tension → Resolution. Hook with a relatable moment, build emotional investment, deliver an insight that sticks.
Contrarian Positioning
Used for: Authority posts
Challenge assumptions. Lead with data. Take a clear stance on industry myths — the opposite of what everyone else says gets remembered.
Transformation Narrative
Used for: Social Proof & Inspirational posts
Before → After. Show specific outcomes with real numbers. People don't buy features — they buy the transformation you deliver.
Value-First CTA
Used for: Value Offer posts
Lead with what they get, not what you sell. Free resource → context on why it matters → specific call to action. Generous, not pushy.
Actionable Teaching
Used for: Educational posts
Numbered steps. Specific examples. Zero fluff. Every educational post should leave the reader with something they can do today.
Strategy vs. Just Scheduling
Other tools help you publish. SocialBotify helps you publish the right content at the right time.
| Schedulers (Buffer, Later) |
AI Writers (Jasper, Copy.ai) |
SocialBotify | |
|---|---|---|---|
| Content strategy framework | ✗ | ✗ | 70/20/10 |
| Funnel-mapped categories | ✗ | ✗ | 9 types |
| Psychological frameworks | ✗ | ✗ | PAS, arcs, CTAs |
| AI content generation | ✗ | ✓ | ✓ |
| Multi-platform scheduling | ✓ | ✗ | ✓ |
| Brand voice learning | ✗ | ~ | ✓ |
| Conversion content built in | ✗ | ✗ | ✓ |
Frequently Asked Questions
Start With a Strategy, Not Just a Schedule
Every plan includes the full 70/20/10 content strategy engine. Start free for 7 days.