How to Create a LinkedIn Business Page

Go to LinkedIn and click "Join now"

Open your web browser (Chrome, Firefox, Safari, or Edge all work) and go to linkedin.com. You'll see LinkedIn's homepage with a sign-in form and a prominent "Join now" button.

If you already have a LinkedIn account: Click "Sign in" instead, enter your email and password, and skip ahead to Step 6.

If you're brand new to LinkedIn: Click the "Join now" button. It's the large button, usually below the sign-in fields. This will take you to the registration page.

Fill in your name, email, and create a password

On the registration page, you'll need to enter four pieces of information:

• Email address — Use a real email you can access. Business email is ideal, but Gmail/Outlook works fine.
• Password — Create a strong password with at least 8 characters. Mix letters, numbers, and symbols.
• First name — Your real first name (LinkedIn requires real names, not business names).
• Last name — Your real last name.

Click "Agree & Join" when you're done. By clicking this, you agree to LinkedIn's User Agreement and Privacy Policy.

Verify your email address

LinkedIn will send a verification code to the email address you just entered. Open your email inbox in a new browser tab and look for an email from LinkedIn with the subject line like "Confirm your email" or "Your verification code."

The email contains a 6-digit verification code. Copy this number, go back to the LinkedIn tab, and paste or type it into the verification field. Click "Verify" or "Submit".

Add your location and current job title

LinkedIn will ask you a few questions to set up your personal profile. These are required before you can create a Company Page.

• Country/Region — Select your country from the dropdown list.
• City — Start typing your city name and pick it from the suggestions that appear.
• Most recent job title — Enter your current role. If you're a business owner, you can put "Founder," "Owner," "CEO," or whatever title you use.
• Most recent company — Type your business name. If LinkedIn doesn't suggest it (because you haven't created the page yet), that's fine — just type it in manually.

Click "Continue" or "Next" to proceed.

Skip "find people you know" and complete your profile basics

LinkedIn will try to help you find people you know — it may ask to access your email contacts or suggest people to connect with. You can skip all of this for now by clicking "Skip" or "Not now" on each screen.

LinkedIn may also prompt you to:

• Upload a profile photo — Optional right now, but recommended. A headshot helps build trust. You can use your phone to snap a quick photo.
• Choose topics you're interested in — Skip this or pick a few that relate to your industry.
• Download the mobile app — Skip unless you want it now.

Keep clicking "Skip" or "Next" until you reach the main LinkedIn feed — a page that looks like a social media timeline with posts.

Click "For Business" and select "Create a Company Page"

Look at the top-right corner of the LinkedIn navigation bar. You'll see a small grid icon (nine dots arranged in a square) with the text "For Business" underneath it.

Click that icon. A dropdown menu will appear showing LinkedIn's business products like LinkedIn Learning, Talent Solutions, Sales Solutions, and more. Scroll down to the very bottom of this dropdown menu and look for the link that says "Create a Company Page +". Click it.

Alternative method: You can also go directly to linkedin.com/company/setup/new/ in your browser's address bar.

Choose your page type

LinkedIn will show you four options for the type of page you want to create. Each one is displayed as a card with an icon and description:

Click the card that matches your business. For most readers of this guide, that's "Small business."

Fill in your company details

Now you'll see a form with several fields to fill out. Here's what each one means:

• Name — Your official business name. This is what people will see when they visit your page or find you in search. Use the same name you use on your website and other social media accounts.
• LinkedIn public URL — This auto-generates based on your company name (e.g., linkedin.com/company/your-business-name). You can customize it, but choose carefully — this is very difficult to change later. Keep it short, simple, and matching your business name. Use hyphens instead of spaces. Avoid numbers if possible.
• Website — Enter your full website URL including "https://" (e.g., https://www.yourbusiness.com). If you don't have a website yet, you can leave this blank and add it later.

Add your industry, company size, and company type

Continue filling out the form with these details:

• Industry — Start typing your industry and select the closest match from LinkedIn's dropdown suggestions. For example: "Marketing and Advertising," "Information Technology," "Food & Beverages," "Health, Wellness and Fitness." Pick the one that best describes what your business does.
• Company size — Select the range that matches your team: 0-1, 2-10, 11-50, 51-200, and so on. If it's just you, pick "0-1 employees."
• Company type — Choose from options like:
  • Privately Held — Most small businesses. Not publicly traded on a stock exchange.
  • Self-Employed — Freelancers and solo operators.
  • Public Company — Listed on a stock exchange.
  • Nonprofit — Charitable organizations.
  • Partnership — Two or more owners.

Upload your logo and write a tagline

Next, LinkedIn asks for your company's visual identity:

• Logo — Click the logo area and upload a square image. LinkedIn recommends 300 x 300 pixels. Accepted file types are PNG, JPG, or GIF. Your logo appears next to your company name everywhere on LinkedIn — in search results, on posts, and in people's feeds. Make sure it looks clear at small sizes.
• Tagline — Write a short description of what your business does, up to 120 characters. This appears directly under your company name on your page. Think of it as your elevator pitch in one sentence.
  Examples: "Helping small businesses grow with digital marketing" or "Handcrafted furniture built to last generations" or "AI-powered social media management for busy professionals."

Click "Create page" and customize it

Before clicking the button, you'll need to check a box confirming that you have the right to act on behalf of this company. Check the box and click "Create page."

Congratulations — your LinkedIn Company Page now exists! But it's not done yet. LinkedIn will take you to your new page and show you a setup wizard with suggested next steps. Here's what to do:

• Add a banner/cover image — Click the large empty area at the top of your page. Upload a horizontal image that's 1128 x 191 pixels. This is the wide banner that spans the top of your page. Use a photo of your team, workspace, product, or a simple branded graphic with your colors and tagline.
• Write your About section — Click "Edit" on your page (pencil icon), then find the "About" or "Description" field. You get up to 2,000 characters. Include:
  • What your business does (in plain language)
  • Who your customers are
  • What makes you different
  • Your mission or values
  • A call to action (visit your website, contact you, etc.)
• Add specialties — These are keywords that describe your expertise. Add 5-20 relevant terms, like "content marketing," "web design," "organic food," etc. This helps people find you when searching LinkedIn.
• Set your location — Add your business address or just your city. This helps local customers find you.

Make your first post to activate your page

Your page is set up, but it's empty. LinkedIn (and its algorithm) rewards pages that are active, so make your first post right away. On your Company Page, you'll see a text box that says "Start a post" at the top. Click it.

Here are some ideas for your first post:

• Introduce your business — "We're excited to be on LinkedIn! Here's what we do and why we do it..."
• Share your mission — Tell people why your business exists and what problem you solve.
• Post a useful tip — Share a quick insight relevant to your industry. This shows expertise and gives people a reason to follow you.
• Behind-the-scenes — Show a photo of your team, workspace, or product in the making.

Write your post, optionally attach an image (posts with images get 2x more engagement), and click "Post." Your Company Page is now live and active.